Direct mail marketers are seeing the newest and most intriguing way to integrate mobile with the traditional power of direct mail through Quick Response (QR) codes.
Smartphones for Direct Mail Marketing
December 11th, 2011PRC helps businesses stay competitive
October 14th, 2010The Affordable Mail Alliance, a coalition of postal customers including consumer groups, small businesses and insurance companies rally against proposed rate increase.
Email or Direct Mail?
October 14th, 2010In comparing email to direct mail, the important numbers to compare are the number of responses (clicks) generated and the cost of each response.
Informal Ruling: Increase in Postal Rates Likely
October 14th, 2010Postage rates are likely to increase about 1.7% in January as a result of a letter that the Postal Regulatory Commission’s chief lawyer issued today.
10 Reasons to PreSort with BMS
August 18th, 2010It is a proven cost-effective business tool. Discount mail is your best option if you mail in volume. Whether your direct mail campaign is mailed First Class
6 Ways Direct Mail Thrive
February 25th, 2010The recession has created new norms. Many tried-and-true formulas for evaluating media effectiveness won’t measure up to heightened need…But direct mail will continue to perform.
Direct Marketing
February 24th, 2010
USPS Announces No Rate Increases: How that Affects You
The USPS recently announced there would be no postage rate increases in 2010 for market-dominant mail.
